About us (draft)

Our mission: to make high quality jewellery affordable and wearable

Our philosophy

• Young professionals
• Sth versatile and timeless
• Wearability is something we care a lot about - if it’s flimsy and you’re afraid to wear it, why buy it? We want to be with you in all your situations
• Ergonomics - weight distribution
• Don’t believe in minimising cost
• Stones are hand picked by GIA GG

Our story

• Friends and customers would tell us their struggles - flimsy stuff
• They often tell us they want something that would accompany them in all situations - sth that is versatile 
• Leveraging our expertise in jewellery making and gemstone knowledge, we decided to create a brand for our friends 
• Family history in jewellery business - more than 60 years 
• GIA GG

What does Elixir mean?

• Elixir has 2 meanings - google slide